Yesterday I finally got the copies of my Amazon KDP book, 3 of them, and the excitment was beyond what I had anticipated. I spent the day with some friends, going over the different poems in the book (it’s a Poetry book about Human Design), and when I got home I had 1 thought in my head… Now what?
I have previously mentioned the “place” this book will take in the “grand plan” of my new niche (in THIS video), but now that it’s here, it’s time to focus on this aspect of the plan. (Don’t worry- Amazon KDP full tutorial of me uploading this book & creating the cover is on it’s way on the channel, as well as a comparison video between Amazon KDP & Books BY- sharing the quality of both, explaining the key features of the platforms- and sharing the platform I chose to focus on and why).
Step #1 - Book Photos & Videos
I want to create good photos of my book to be used on my website- Blueprint Reflections. Currently, on my website’s home page there’s this section with a placeholder photo- waiting for the actual book photo to be displayed:
There’s also this page that is dedicated to promoting the book, that currently has 2 photos- the front cover and back cover of the book, and I might do some changes to that one as well.
I also want to create some kind of banner photo promoting the book that will be used on the footer of the emails coming out from the Substack publication of Blueprint Reflections, which, if you’ll check now- is an empty publication.
I am also going to make some videos to promote the book.
These videos could be of the book on the table, or of me reading the book, and they are going to be used later on for Youtube & Instagram in promoting this book.
I might also create short videos of myself reading parts of the poems in the book.
(If you want me to make a video tutorial on how to take videos and photos to promote your book- do let me know in the comments!)
Step #2 - Amazon Author’s Page
My author’s page on Amazon at the moment is none-existent.
And so, I need to make one. (and when I will- I will make a video about that!)
Step #3 - Scheduling in the new publication
There are many ways to promote your book online, in video/photo or text formats, and a lot of them rely on what the book is about.
Since my book is all about Poetry- it’s easy enough to take “bits” of it and post them over time- promoting the book 1 poem at a time.
Substack has the option to schedule your posts, so- once the photos are done, the links are in the footer, and everything is ready- I will be creating a post for each poem.
The book has over 100 poems, and if I schedule poems to be twice a week as posts- I basically have a year’s worth of content.
I still don’t know if I’d like to create different types of posts for that publication, but this would be a first step, a 2-3 days energy burst to cover a year of “passive marketing”.
Now, while the book is “niched” to all Human Design types, I do have a publication dedicated to a specific type- The Manifestor Blog.
And so, I will probably add the book link to the footer of that publication, as well as add a few poems that are specifically for Manifestors in that publication.
I will be making a video of how I edit both of these footers to share more about using footers to promote items through your Substack publication.
If you’re interested in knowing more about Substack-
feel free to check out this tutorial:
Step #4 - Finalize the shop
2 of the platforms that will market the book, directly & indirectly, will be Youtube & Instagram. However, in them I will be actively “pushing” the book maybe 10-15% of the content. The rest of the content will be about the niche itself- and so- promoting the different products on my Fourthwall shop as well.
And so- the shop needs to be READY.
I have ordered the Gildan 64000 & 5000 tshirts, and they have arrived already, but also saw that Fourthwall added the Gildan 64000L - which is a women’s fit- and that one is still on it’s way to me.
That would be the last item I need to test out before finalizing ALL the products I want to sell on my shop.
There will be videos of me showcasing different products I am testing, as well as a video that summarises the specific items I have chosen to sell.
As mentioned- the shop is using Fourthwall and it is LIVE at the moment, with products already there. You can have a look at how it looks now using this link, and if you want to learn more about Fourthwall- I made a full video covering this interesting FREE shop builder!
Step #5 - A Free App??
Getting traffic is so much easier when you provide people with something for free.
But, it doesn’t have to be a FREE printable file. It can also be a free use of an app.
Now, I am not an app developer, but Hostinger Horizons have made it super easy for anyone to start their app or website- using a chatbot that writes the code for you.
Using this service I have created 2 apps for people in the print on demand or online passive income businesses, and made a video sharing them and how to use them (which you can watch here).
I will also be making a video explaining how I am using this tool, and create an app that is related to my own niche. One of my current ideas is to make an app that based on your Human Design Chart- provides you with journaling prompts.
That web app will of course- link to the main website for that niche.
Step #6 - VIDEOS & Content
Starting the Youtube channel for the new project, I might choose a different approach, and start off with 2 “marketing videos”. The first one will be of the book- a full video dedicated to sharing the book and explaining it’s value for my target audience.
The second video might just be sharing the free app created for self reflections based on one’s Human Design.
Following these 2 videos- I will start making the “normal” content for this niche, in the form of long-form videos, and perhaps even make Youtube shorts of me reading a poem or 2 (or 5).
These shorts- can of course be made into Instagram reels, but my plan for Instagram hasn’t taken form in my head yet.
I do not want to make the “usual” Human Design content on my Instagram, I want it to be more light, fun & entertaining.
For the Instagram account I will also be creating a links page to be as my link in bio.
I did play around a bit this morning and created a short for my own Youtube channel (Passive income with Mey) about being excited that my new book is out:
Step #7 - An Author’s Website?
Don’t get me wrong, I am not riding the high of one book… BUT- I do know 2 things:
1. I will be writing more books, I am actually in the middle of the productivity book I have started months ago, and also have other ideas for books relating to Human Design.
2. I own the website MeyAroyo.com - that carries my name, and for now it’s just some random “links page” that I share on my personal Instagram account.
And so, I want to finalize the second book, and create a website for myself, with my own name, that places the things I do, the books I write- in one place.
(And yes, I will be making a video on how to do that!)
And in order for me to do all that- I need to stop writing this post/email and get back to work. I am currently working on editing the “All the ways I use Ideogram” video (which is taking longer- since Canva is not working properly…), and hopefully during the weekend I will go out and take some photos and videos of the book (cause nature scenes are so amazing!!)
So, with that being said- Have an amazing day, and if you are in fact interested in Human design- feel free to check out my book on Amazon US, Amazon DE, Amazon Canada, Amazon UK, or the other Amazon marketplaces by simply searching “Blueprints of the soul”.
Love, Mey :)
Awesome 👍👍👍👍
That is so exciting, there is nothing more special than holding your own book in your hands. Huge congratulations :)